Why do we partner with our clients?

Because the best team is the one with the client in it.

Because it helps us give our undivided attention to the client.

Because it helps us focus on our clients’ objectives.

Each of our services has stemmed from anticipating and addressing our clients’ needs.

That’s why our partnerships with our clients work so well!

Where have we been?

The journey from being a software and data capture establishment to a full service provider to the publishing industry has enriched us, both with experience and expertise.

Who do we partner with?

Today, Laserwords caters to the world’s most reputed publishers of academic books, journals, and encyclopedias in the U.S., UK, and Europe.

How are we different?

Through quality.

Through attention to detail.

By adopting a self-reinforcing process of constant improvement.

Through continuous implementation of feedback.

Complexity and turnaround time are never a problem. We can ramp up with short notice to meet seemingly impossible deadlines.

That’s how we are different!

When do employee relations make a difference?

When everyone works together as a team.

When everyone multitasks.

When employees are empowered to drive processes — from administration to production.

Laserwords has an attrition rate of 2% — the lowest in the industry.

That can only happen when employee relations make a difference!

Where do a company’s objectives emerge?

From the client’s requirements.

Quality products in collaboration with the client.

We are constantly expanding our range of services to fulfill our clients’ needs. No request is too trivial or too grand.

Isn’t that proof enough that our objectives emerge from our clients?

How We Do It

Systems

Our production processes keep costs low, schedules tight, and quality high. These processes are designed for flexibility and self-correction, including modular workflows for every step, and error-tracking, review, and assessment at key points.

Tools

Laserwords has always had a work culture that emphasizes efficiency through automation. In all aspects of work at our production facilities, whether for production, conversion, quality control, or even internal administration, operators and managers work with our software team to achieve the required output with as little manual intervention as possible.

Our tools range widely in scope: a database-driven workflow management system handles all of our production tracking, invoicing, and HR; various authoring tools enable easy authoring of content and tests; sets of scripts automate application and PDF file creation processes; a customized interface coupled with an extensive array of databases streamlines copyediting, permitting a level of consistency and quality that otherwise would not be possible; elaborate scripts within illustration programs access databases to vet files against predefined specifications and trap errors that a human cannot detect on screen or in a printed proof. Our constantly growing list of tools is too long to enumerate in greater detail here.

Most of our tools and scripts are used by our production teams, but some of our tools, most notably our authoring tools, are used directly by our customers. We have a range of quickly customizable authoring solutions to facilitate transparent, automated tagging, and a corresponding suite of programs to transform the resulting structured content into print, media, or web products.

People

Vellayan Subbiah, Managing Director

Vellayan is managing director of Laserwords Private Ltd., the parent company of Laserwords U.S., Inc. He is responsible for overseeing Laserwords services, growth and expansion in the U.S. and abroad. Previously, Vellayan worked as a management consultant for McKinsey & Co.
Chennai, India
91.44.3918.0468

Michael O’Brien, President

Michael is responsible for overseeing all of Laserwords U.S. facilities, operations and client relationships. Previously, Michael worked at Techbooks from 1998 to 2006 as VP, Sales & Marketing and before that he was the National Sales Manager at Interactive Composition Corp.
San Ramon, CA
925.858.2824

Hyma Menath, Director – Business Development

Hyma joined Laserwords in November 2006 and manages key client relationships and new business development. Hyma has 18 years of experience in the publishing industry. Before joining Laserwords, Hyma worked as Director of Business Development with Macmillan Publishing Solutions, setting up their U.S. sales office in New York. Prior to that, she was Business Development Manager at Newgen Imaging Systems, where she set up and expanded their UK-EU business from London. Hyma has spent many years in editorial, production, and electronic publishing. She started her publishing career as a science writer and editor at Orient Longman, India, then worked with Helicon Publishing, UK (now part of Random House), and Nature Publishing Group, UK, where, as Product Manager, she managed the production of the earliest digital products of the weekly scientific journal, Nature.
Stamford, CT
203.606.4972

Mark O’Brien, Senior Account Manager

Mark is responsible for selling and managing educational accounts in the school and higher education marketplace. He works closely with all Laserwords facilities in representing our services. Prior to joining the Laserwords team, Mark worked for many years as a Sales Account Manager for the Blackdot Group.
Boston, MA
508.520.0262

Karen Papa, Account Manager/Production Representative

Karen’s role is to support the Senior Sales personnel as well as production staff in all Laserwords business units. She is very skilled in customer relationship-building and getting to know the unique needs and expectations of customers. Karen has vast experience in project management and monitoring, and offers daily support in this capacity. Prior to Laserwords, Karen worked as a Director of Production for MediaLynx and was a Customer Service Manager for Blackdot Graphics.
Bradenton, FL
941.704.8705

Sandeep Sridharan, Account Manager

Sandeep works with our accounts in California and with McGraw-Hill’s Higher Education divisions. Before joining the Laserwords sales team, Sandeep worked for many years with various production teams in Chennai.
San Jose, CA
650.245.5024

Sundari Vallinayaham, Manager, Business Development

Sundari is the first level of contact for our clients on the East Coast and is available on-site most days of the week. Having spent four years in our Chennai facility, she is fully-familiar with all our production processes and is the person who can address all production-related queries. Previously, Sundari worked as a Customer Relationships Manager for Nittany Decision Services in their U.S Medical Billing Division.
Jersey City, NJ
646.641.4255

Jessica Yanke, Account Manager

As an Account Manager, Jessica works closely with all the Laserwords offices and facilitates client meetings. This provides seamless business transactions with our clients. Prior to joining Laserwords, Jessica was the Production Director for Gareth Stevens, a children's book publisher.
Waukesha, WI
262.510.5551